Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Industrial Marketing Research (RLE Marketing) - Management and Technique (Hardcover) Loot Price: R4,576

Discovery Miles 45 760

Repayment Terms: R429 pm x 12*

Add to cart

Industrial Marketing Research (RLE Marketing) - Management and Technique (Hardcover): Nicholas Stacey, Aubrey Wilson

Industrial Marketing Research (RLE Marketing) - Management and Technique (Hardcover)

Nicholas Stacey, Aubrey Wilson

Series: Routledge Library Editions: Marketing

(sign in to rate)

Loot Price R4,576 Discovery Miles 45 760 | Repayment Terms: R429 pm x 12*

Expected to ship within 12 - 17 working days

Description
Details
Customer Reviews

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Marketing
Release date:	August 2014
First published:	1963
Authors:	Nicholas Stacey • Aubrey Wilson
Dimensions:	234 x 156 x 28mm (L x W x T)
Format:	Hardcover
Pages:	286
ISBN-13:	978-1-138-79163-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-138-79163-6
Barcode:	9781138791633