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Judging a Book by Its Cover - Fans, Publishers, Designers, and the Marketing of Fiction (Hardcover, New Ed)
Loot Price: R4,803
Discovery Miles 48 030
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Judging a Book by Its Cover - Fans, Publishers, Designers, and the Marketing of Fiction (Hardcover, New Ed)
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How do books attract their readers? This collection takes a closer
look at book covers and their role in promoting sales and shaping
readers' responses. Judging a Book by Its Cover brings together
leading scholars, many with experience in the publishing industry,
who examine the marketing of popular fiction across the twentieth
century and beyond. Using case studies, and grounding their
discussions historically and methodologically, the contributors
address key themes in contemporary media, literary, publishing, and
business studies related to globalisation, the correlation between
text and image, identity politics, and reader reception. Topics
include book covers and the internet bookstore; the links between
books, the music industry, and film; literary prizes and the
selling of books; subcultures and sales of young adult fiction; the
cover as a signifier of literary value; and the marketing of
ethnicity and lesbian pulp fiction. This exciting collection opens
a new field of enquiry for scholars of book history, literature,
media and communication studies, marketing, and cultural studies.
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