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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Management and International Review - Can Multinationals Bridge the Gap Between Global and Local? (Paperback, 2003) Loot Price: R1,071

Discovery Miles 10 710

Repayment Terms: R100 pm x 12*

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Management and International Review - Can Multinationals Bridge the Gap Between Global and Local? (Paperback, 2003): Niels G...

Management and International Review - Can Multinationals Bridge the Gap Between Global and Local? (Paperback, 2003)

Niels G Noorderhaven

Series: mir Special Issue, 2

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List price ~~R1,307~~ Loot Price R1,071 Discovery Miles 10 710 | Repayment Terms: R100 pm x 12* You Save R236 (18%)

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Description
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Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration. They face strong incentives to maximize economies of scale in research and development, purchasing, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.

General

Imprint:	Gabler
Country of origin:	Germany
Series:	mir Special Issue, 2
Release date:	July 2003
First published:	2003
Editors:	Niels G Noorderhaven
Dimensions:	216 x 140 x 6mm (L x W x T)
Format:	Paperback
Pages:	114
Edition:	2003
ISBN-13:	978-3-409-12447-8
Languages:	English
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	3-409-12447-0
Barcode:	9783409124478