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Books > Business & Economics > Business & management > Sales & marketing
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A Practical Guide to Event Promotion (Paperback)
Loot Price: R1,823
Discovery Miles 18 230
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A Practical Guide to Event Promotion (Paperback)
Expected to ship within 12 - 19 working days
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This Practical Guide to Event Promotion offers the reader a short
and succinct overview of the range of marketing communication
materials from print to social marketing that can be used to
promote an event successfully to the correct target markets. It
includes invaluable advice on how to identify the type of
communication tools most applicable to the type of event that is
being promoted and its target market; how to effectively use and
implement these; useful tips on things to avoid; as well as
suggested time frames to use before, during and after the event.
Examples of best practice and insights from events marketers are
integrated throughout. Although full of practical information, a
strong theoretical base underpins the advice included on how event
managers can apply communication and persuasion theory to key
audiences. This book will be a useful resource for Events
Management students putting on an event as part of their course and
for assessments, and those wanting to convert general theory into
practical skills they will use in the workplace.
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