Destination Brands - Managing Place Reputation (Hardcover, 3rd edition)

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	November 2015
First published:	2011
Authors:	Nigel Morgan • Annette Pritchard • Roger Pride
Dimensions:	235 x 191mm (L x W)
Format:	Hardcover
Pages:	392
Edition:	3rd edition
ISBN-13:	978-1-138-13365-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-138-13365-5
Barcode:	9781138133655

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