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Books > Business & Economics > Business & management > Sales & marketing

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Managing Marketing Information (RLE Marketing) (Paperback) Loot Price: R1,440

Discovery Miles 14 400

Repayment Terms: R135 pm x 12*

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Managing Marketing Information (RLE Marketing) (Paperback): Nigel Piercy, Martin Evans

Managing Marketing Information (RLE Marketing) (Paperback)

Nigel Piercy, Martin Evans

Series: Routledge Library Editions: Marketing

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Loot Price R1,440 Discovery Miles 14 400 | Repayment Terms: R135 pm x 12*

Expected to ship within 12 - 17 working days

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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Marketing
Release date:	November 2015
First published:	1983
Authors:	Nigel Piercy • Martin Evans
Dimensions:	234 x 156 x 13mm (L x W x T)
Format:	Paperback
Pages:	242
ISBN-13:	978-1-138-98031-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-138-98031-5
Barcode:	9781138980310