Now in its fifth edition, this clear, well-structured and
interesting text offers insight into the more advanced topic of
Operations Strategy. Building on concepts from strategic
management, operations management, marketing and HRM, this text
encourages a thorough understanding of Operations Strategy in a
variety of businesses and organisations. Ideal for Advanced
Undergraduate and Postgraduate students, this book builds on
concepts from Strategic Management, Operations Management,
Marketing and HRM to give students a comprehensive understanding of
Operations Strategy.
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