When Bruno Sacco walked through the doors on his first day at
Mercedes-Benz on 13 January 1958 it is highly unlikely that his
Daimler-Benz colleagues could ever imagine that this nervous young
man would not only revolutionize design but would change the way
design and innovation connected with brand tradition forever. Bruno
Sacco is one of the most influential automotive designers of the
late twentieth century; many models launched during his era now
characterize the Mercedes-Benz brand. When Nik Greene asked Bruno
Sacco to assist with this book, he replied humbly 'No-one designs a
car alone, and more to the point, I never, for one minute, wanted
to. From the moment I became Head of Design, I put down my pens and
became a manager of minds.' With over 330 photographs and
illustrations, this book includes an overview of the early days of
functional vehicle design; the influence of safety on design
evolution; protagonists of Daimler-Benz design from Hermann Ahrens
to Paul Bracq; design philosophy and innovation under Bruno Sacco;
the Sacco-designed cars and, finally, the Bruno Sacco legacy.
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