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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Brand Building and Marketing in Key Emerging Markets - A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil (Hardcover, 1st ed. 2015)
Loot Price: R2,216
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Brand Building and Marketing in Key Emerging Markets - A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil (Hardcover, 1st ed. 2015)
Series: Management for Professionals
Expected to ship within 12 - 19 working days
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This book combines scientific research and professional insights on
brand and marketing strategy development in major emerging growth
markets. It presents a detailed outline of the Brazil, Russia,
India and China (BRIC) markets to understand their cultural and
socio-economic complexity. With emerging markets at the center,
major paradigm shifts are explained such as 'one world strategies'.
The author reveals the importance of market-driven positioning that
uses local differences and consumer preferences as opportunities
without contradicting a corporation's global positioning.
Professionals in international marketing and business strategists
will find the hands-on guidance to 25 new success strategies
particularly useful. This book is also a must-read for people
dealing with branding and marketing in a 'glocalized' world.
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