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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Machine Learning and Artificial Intelligence in Marketing and Sales - Essential Reference for Practitioners and Data Scientists (Hardcover)
Loot Price: R3,083
Discovery Miles 30 830
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Machine Learning and Artificial Intelligence in Marketing and Sales - Essential Reference for Practitioners and Data Scientists (Hardcover)
Expected to ship within 12 - 17 working days
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Machine Learning and Artificial Intelligence in Marketing and Sales
explores the ideas, and the statistical and mathematical concepts,
behind Artificial Intelligence (AI) and machine learning models, as
applied to marketing and sales, without getting lost in the details
of mathematical derivations and computer programming. Bringing
together the qualitative and the technological, and avoiding a
simplistic broad overview, this book equips those in the field with
methods to implement machine learning and AI models within their
own organisations. Bridging the "Domain Specialist - Data Scientist
Gap" (DS-DS Gap) is imperative to the success of this and chapters
delve into this subject from a marketing practitioner and the data
scientist perspective. Rather than a context-free introduction to
AI and machine learning, data scientists implementing these methods
for addressing marketing and sales problems will benefit most if
they are exposed to how AI and machine learning have been applied
specifically in the marketing and sales contexts. Marketing and
sales practitioners who want to collaborate with data scientists
can be much more effective when they expand their understanding
across boundaries to include machine learning and AI.
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