Originally published in 1995, The Business of Higher Education
focuses on innovation in student financial services. It looks at
the area of banking function as a tool for colleges and
universities, and how this can be used to meet the market demand
for new services. It also addresses how this can be used to balance
the financial aid budget. The book documents just how much each
colleges and universities have changed over the last decade and how
each has changed given that market forces increasingly shape
institutional aspirations.
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