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Transcending Cultural Frontiers - Practices, Challenges, and Strategy for International Business (Paperback, 1st ed. 2020)
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Transcending Cultural Frontiers - Practices, Challenges, and Strategy for International Business (Paperback, 1st ed. 2020)
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This book focuses on the cultural challenges often faced by
international managers and global business operations. In the last
few decades, the world has witnessed unprecedented economic
turmoil, volatility, and uncertainty which has altered the
political dynamics and sociocultural landscape around the globe and
directly or indirectly affected international business activities.
Further, new markets have opened up in every corner of the world.
Brazil, Russia, India, and China, collectively known as BRIC, are
strong emerging economic powers similar to the once captivated
'Asian Tigers' such as Hong Kong, Singapore, South Korea and Taiwan
which rose decades ago. The emergence of these markets has
heightened both the opportunities and challenges for national and
international businesses. Multinational firms are gradually
expanding in the emerging markets and are expected to become giants
in the foreseeable future. As they expand, they also need to assume
increasing social responsibilities in a global context, and it is
important that the ways business is conducted are developed
accordingly. As such, understanding the practices, challenges, and
strategies that companies have developed is critical to global
firm's success. Against this background, the book highlights the
importance of understanding cultural elements when managing
multicultural human behaviors in the workplace. Based on conceptual
and empirical work, it pushes the frontiers of knowledge of this
emerging field in international business setup and management, and
explores how globalization is changing the way in which
multinational firms formulate their business strategies. "The
editors of this text bring a wealth of expertise in this area, as
is evidenced by their choice of topics, and the strength of the
experts they have invited to contribute to the book. The combined
chapters provide both strategic guidance as well as a focus on
operational concerns that may arise in international business
including expatriation and human resource mobility. The authors not
only correctly identify the oncoming challenges, but also present
evidence regarding the likely solutions such as culture and
innovation and global change management. Overall, this book will be
a tremendous resource for scholars in the international business
field, but I believe the audience will be much wider. The
international team of editors and authors bring a wide range of
perspective as well as real-world contextual knowledge that will be
useful for scholars and practitioners who seek to leverage culture
and human capital to advance international business and drive the
global economy. I applaud the editors for their vision and
leadership in guiding us through one of the most challenging
contemporary research areas and through one of the most pressing
challenges of our day." -Dr. Richard L. Griffith, Executive
Director, Institute for Cross Cultural Management, Florida
Institute of Technology, Melbourne, FL, USA
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