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Handbuch Verbandskommunikation (German, Hardcover, 2010 ed.) Loot Price: R1,773
Discovery Miles 17 730
Handbuch Verbandskommunikation (German, Hardcover, 2010 ed.): Olaf Hoffjann, Roland Stahl

Handbuch Verbandskommunikation (German, Hardcover, 2010 ed.)

Olaf Hoffjann, Roland Stahl

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Loot Price R1,773 Discovery Miles 17 730 | Repayment Terms: R166 pm x 12*

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Bis heute ist die Verbandskommunikation ein weitgehend unbearbeitetes Feld der PR-Forschung. Das Handbuch untersucht dieses Forschungsfeld damit erstmals systematisch aus kommunikationswissenschaftlicher Perspektive. Dazu werden aktuelle Fragestellungen und Erkenntnisse der Forschung zur PR und zum Kommunikationsmanganment auf den Bereich der Verbande angewendet. Fallbeispiele konkretisieren die Ergebnisse und ermoglichen damit einen Transfer zwischen Theorie und Praxis."

General

Imprint: VS Verlag fur Sozialwissenschaften
Country of origin: Germany
Release date: June 2010
Editors: Olaf Hoffjann • Roland Stahl
Dimensions: 244 x 170 x 25mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 459
Edition: 2010 ed.
ISBN-13: 978-3-531-16787-9
Languages: German
Subtitles: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
LSN: 3-531-16787-1
Barcode: 9783531167879

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