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Programmatic Advertising - The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Paperback, Softcover reprint of the original 1st ed. 2016) Loot Price: R1,521
Discovery Miles 15 210
Repayment Terms: R143 pm x 12*
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Programmatic Advertising - The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Paperback, Softcover...

Programmatic Advertising - The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Paperback, Softcover reprint of the original 1st ed. 2016)

Oliver Busch

Series: Management for Professionals

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Loot Price R1,521 Discovery Miles 15 210 | Repayment Terms: R143 pm x 12*

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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Wurtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Series: Management for Professionals
Release date: March 2018
First published: 2016
Editors: Oliver Busch
Dimensions: 235 x 155 x 20mm (L x W x T)
Format: Paperback
Pages: 279
Edition: Softcover reprint of the original 1st ed. 2016
ISBN-13: 978-3-319-79721-2
Languages: English
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
Books > Computing & IT > Applications of computing > Databases > Data mining
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LSN: 3-319-79721-2
Barcode: 9783319797212

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