Thirty Years of Political Campaigning in Central and Eastern Europe (Paperback, 1st ed. 2019)

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Political Campaigning and Communication
Release date:	October 2020
First published:	2019
Editors:	Otto Eibl • Milos Gregor
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	426
Edition:	1st ed. 2019
ISBN-13:	978-3-03-027695-9
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > Political science & theory Books > Social sciences > Politics & government > Comparative politics Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN:	3-03-027695-3
Barcode:	9783030276959

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