Health and fitness professionals are frequently frustrated at their
inability to help clients achieve long-standing health behaviour
changes and are seeking new, scientifically sound, alternative
approaches which are more effective. This handbook has been written
as a guide for health and fitness professionals helping clients
through the process of lifestyle change with a special emphasis on:
eating a more healthy diet, achieving and maintaining a healthy
weight and becoming more physically active. Providing cautionary
advice hardly ever works: it must be combined with effective
strategies to change clients' behaviour. Health promotion, primary
care, multi-disciplinary and multi-agency working are high on the
political agenda. This book encompasses all these issues.
Healthcare professionals are realising that their role as 'change
agents', as opposed to information providers, requires special
skills. Although a wide range of scientific information is
available, there is very litle to assist professionals to apply it
affectively to get results. No other similar publication exists in
the UK marketplace or, probably, the USA.
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