0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Integrated Brand Marketing and Measuring Returns (Hardcover, New) Loot Price: R1,507
Discovery Miles 15 070
Integrated Brand Marketing and Measuring Returns (Hardcover, New): P. Kitchen

Integrated Brand Marketing and Measuring Returns (Hardcover, New)

P. Kitchen

 (sign in to rate)
Loot Price R1,507 Discovery Miles 15 070 | Repayment Terms: R141 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: September 2010
First published: 2010
Editors: P. Kitchen
Dimensions: 216 x 140 x 16mm (L x W x T)
Format: Hardcover
Pages: 181
Edition: New
ISBN-13: 978-0-230-57734-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Promotions
LSN: 0-230-57734-2
Barcode: 9780230577343

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R754 R684 Discovery Miles 6 840
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R551 Discovery Miles 5 510
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R2,143 Discovery Miles 21 430
Personal Selling
M C Cant, A Drotsky Paperback R421 Discovery Miles 4 210
Marketing Research
Jan Wiid, Colin Diggines Paperback R598 R559 Discovery Miles 5 590
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R638 Discovery Miles 6 380
Autophagy - How to Live Healthy and…
Lauren Prieto Hardcover R794 Discovery Miles 7 940
The Fast Path to Corporate Growth…
Marc H. Meyer Hardcover R1,324 Discovery Miles 13 240
Handbook of Culture and Consumer…
Sharon Ng, Angela Y. Lee Hardcover R4,185 Discovery Miles 41 850
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, … Paperback R2,624 Discovery Miles 26 240

See more

Partners