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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Integrated Brand Marketing and Measuring Returns (Hardcover, New) Loot Price: R1,582

Discovery Miles 15 820

Repayment Terms: R148 pm x 12*

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Integrated Brand Marketing and Measuring Returns (Hardcover, New)

P. Kitchen

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Loot Price R1,582 Discovery Miles 15 820 | Repayment Terms: R148 pm x 12*

Expected to ship within 10 - 15 working days

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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	September 2010
First published:	2010
Editors:	P. Kitchen
Dimensions:	216 x 140 x 16mm (L x W x T)
Format:	Hardcover
Pages:	181
Edition:	New
ISBN-13:	978-0-230-57734-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-230-57734-2
Barcode:	9780230577343