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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Integrated Brand Marketing and Measuring Returns (Hardcover, New) Loot Price: R1,565
Discovery Miles 15 650
Repayment Terms: R147 pm x 12*
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Integrated Brand Marketing and Measuring Returns (Hardcover, New): P. Kitchen

Integrated Brand Marketing and Measuring Returns (Hardcover, New)

P. Kitchen

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Loot Price R1,565 Discovery Miles 15 650 | Repayment Terms: R147 pm x 12*

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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: September 2010
First published: 2010
Editors: P. Kitchen
Dimensions: 216 x 140 x 16mm (L x W x T)
Format: Hardcover
Pages: 181
Edition: New
ISBN-13: 978-0-230-57734-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 0-230-57734-2
Barcode: 9780230577343

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