Marketing Mind Prints (Paperback, 1st ed. 2004)

By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific 'mind print', and to consider how and in what ways the print can be incorporated or developed within their own business.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	May 2004
First published:	2004
Editors:	P. Kitchen
Dimensions:	216 x 140mm (L x W)
Format:	Paperback
Pages:	149
Edition:	1st ed. 2004
ISBN-13:	978-1-349-72329-4
Categories:	Books > Business & Economics > Finance & accounting > Finance > Banking Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Money & Finance > Banking
LSN:	1-349-72329-0
Barcode:	9781349723294

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