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Books > Reference & Interdisciplinary > Library & information sciences
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Relationship Marketing in Franchising and Retailing (Hardcover)
Loot Price: R4,095
Discovery Miles 40 950
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Relationship Marketing in Franchising and Retailing (Hardcover)
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This book offers an accessible and comprehensive introduction to
relationship marketing in franchising and retailing, especially in
areas such as business and marketing management as well as
strategic marketing. The topics this book covers include (but is
not limited to): (1) relationships in the context of e-commerce
within the franchising sector; (2) franchisees with multiple
stakeholder roles: perceptions and conflict in franchise networks;
(3) why franchisors recruit franchisees from the ranks of their
employees; (4) franchisee advisory councils and justice; and (5)
determinants of overall franchisee satisfaction. This book is ideal
for students, practitioners and professionals interested in
Relationship Marketing, Customer Services, and Marketing
Communications. The chapters in this book were originally published
as a special issue of Journal of Strategic Marketing.
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