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Engagement of Intercultural Project Customers - A Relational Model (Paperback, 1st ed. 2020) Loot Price: R2,927
Discovery Miles 29 270
Repayment Terms: R274 pm x 12*
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Engagement of Intercultural Project Customers - A Relational Model (Paperback, 1st ed. 2020): Patrick Luckmann

Engagement of Intercultural Project Customers - A Relational Model (Paperback, 1st ed. 2020)

Patrick Luckmann

Series: Contributions to Management Science

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Loot Price R2,927 Discovery Miles 29 270 | Repayment Terms: R274 pm x 12*

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This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delphi survey) methods to produce a dataset, and the development of a relational model for customer engagement in intercultural projects based on this dataset. The book can be used to inform future research in the area of international project management, while also serving as a guide for project management practitioners who need to engage culturally diverse users, sponsors and customers.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Contributions to Management Science
Release date: February 2021
First published: 2020
Authors: Patrick Luckmann
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 263
Edition: 1st ed. 2020
ISBN-13: 978-3-03-039487-5
Categories: Books > Business & Economics > Business & management > Management & management techniques > Project management
Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 3-03-039487-5
Barcode: 9783030394875

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