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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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The Economics of Platforms - Concepts and Strategy (Hardcover)
Loot Price: R3,069
Discovery Miles 30 690
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The Economics of Platforms - Concepts and Strategy (Hardcover)
Expected to ship within 10 - 15 working days
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Digital platforms controlled by Alibaba, Alphabet, Amazon,
Facebook, Netflix, Tencent and Uber have transformed not only the
ways we do business, but also the very nature of people's everyday
lives. It is of vital importance that we understand the economic
principles governing how these platforms operate. This book
explains the driving forces behind any platform business with a
focus on network effects. The authors use short case studies and
real-world applications to explain key concepts such as how
platforms manage network effects and which price and non-price
strategies they choose. This self-contained text is the first to
offer a systematic and formalized account of what platforms are and
how they operate, concisely incorporating path-breaking insights in
economics over the last twenty years.
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