Entrepreneurial Journalism - How to go it alone and launch your dream digital project (Hardcover)

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: * advice on launching digital start-ups; * how to use key analytics to track and focus readership; * engaging with mobile journalism by utilising smartphone and app technology; * developing revenue streams that can make digital journalism sustainable; * legal and ethical dilemmas faced in a modern newsroom; * the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	2017
First published:	2017
Authors:	Paul Marsden
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	196
ISBN-13:	978-1-138-19035-1
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
LSN:	1-138-19035-7
Barcode:	9781138190351

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