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Books > Business & Economics > Business & management > Ownership & organization of enterprises
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The History of Mitsubishi Corporation in London - 1915 to Present Day (Paperback)
Loot Price: R1,412
Discovery Miles 14 120
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The History of Mitsubishi Corporation in London - 1915 to Present Day (Paperback)
Series: Routledge Advances in Asia-Pacific Business
Expected to ship within 10 - 15 working days
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The History of Mitsubishi Corporation in London examines the
culture clashes, the friendships and the changing businesses that
Mitsubishi Corporation's London branch oversaw in the eighty-five
years following its foundation. It examines the paradox of how
Mitsubishi Corporation could operate internationally for nearly a
century, and still remain resolutely Japanese. With the slowdown in
Japanese economic growth however, this book asks whether the
corporation needs to change its mission, as well as controversially
questioning whether information technology is in fact a barrier to,
rather than a driving force for, successful globalization. As a
long-term employee of Mitsubishi both in Tokyo and London, Pernille
Rudlin has a unique perspective on the world of Japanese corporate
culture in Britain. No other corporate history has examined a
Japanese subsidiary in such detail, including interviews with more
than thirty employees past and present.
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