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Books > Humanities > Archaeology > Archaeology by period / region > European archaeology > Classical Greek & Roman archaeology
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Poiesis - Manufacturing in Classical Athens (Hardcover)
Loot Price: R3,906
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Poiesis - Manufacturing in Classical Athens (Hardcover)
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Despite the fact that Athenians consumed great quantities of
manufactured goods, and around half of the residents of classical
Athens can be shown to have been more or less dependent for
survival on manufacturing in some form, this subject has been
almost completely neglected by historians. Poiesis brings together
ancient texts and inscriptions, recent scholarly analysis,
archaeological finds, and the expertise of modern craftsmen to
investigate every known facet of Athens' manufacturing activities.
Authored by a management consultant and a recent PhD in Ancient
History, the book presents the information in terms of contemporary
business principles, drawing on supply and demand and risk-return
analysis to explain events and choices. Manufacturing operations
are classified in a novel framework based on competitive advantage
and barriers to entry, concepts previously absent from ancient
history. The framework explains why certain segments were suited to
the sole craftsman and others to teams of slaves, and deduces
earnings potential based upon competitive differentiation. The
result is a new angle on how Athenian society operated; in
particular it shows how fragmented industry structures, often the
result of primitive technology, were fundamental to the workings of
the Athenian democracy by enabling citizens to supplement their
income through casual manufacturing activity. The book explains how
manufacturing for sale emerged from autarchic peasant households,
explores whether any of the industries examined changed to any
great extent in Hellenistic and Roman times, and shows how some
were transformed by the Industrial Revolution. It includes a
methodology for quantifying the demographics of participation in
manufacturing. By presenting a new paradigm of historical analysis,
one complementing political, military, and literary perspectives,
the book will be valuable to classicists and ancient and economic
historians while remaining accessible to the general reader.
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