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Books > Business & Economics > Business & management > Business communication & presentation
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Crash Communication - Management Techniques from the Cockpit to Maximize Performance (Paperback)
Loot Price: R348
Discovery Miles 3 480
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Crash Communication - Management Techniques from the Cockpit to Maximize Performance (Paperback)
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Loot Price R348
Discovery Miles 3 480
Expected to ship within 12 - 17 working days
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Have you ever wondered why, in spite of the highest safety
precautions, catastrophic air accidents still occur from time to
time? You may just as well ask, how is it possible that a lender
would give $320 million to an insolvent US bank, with no idea how
to get the money back? In Crash Communication, Peter Brandl
combines his professions-pilot, manager, and entrepreneur-to draw
striking parallels between aviation and the corporate world. In his
book, he shows that the "human error" factor follows a fatal logic.
Brandl offers original and relevant answers to fundamental
questions of leadership and communication. His fascinating approach
shows managers and executives in the "corporate cockpit" what to do
when the warning lights come on.
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