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Books > Social sciences > Psychology > Social, group or collective psychology
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Communication Under the Microscope - The Theory and Practice of Microanalysis (Hardcover)
Loot Price: R4,211
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Communication Under the Microscope - The Theory and Practice of Microanalysis (Hardcover)
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Social interaction in recent years has become the focus of
systematic scientific research in a wide variety of academic
disciplines. In Communication under the Microscope, Peter Bull
shows how communication has become an object of study in its own
right, which can be dissected in the finest detail through the use
of film and recording technology. In so doing he provides a clear
and valuable introduction into the theory and practice of
microanalysis. Bull argues that microanalysis is both a distinctive
methodology and a distinctive way of thinking about communication.
He then focuses on the two principal elements of face-to-face
communication: speech and non-verbal behaviour. Communication in
particular social contexts is also addressed with related chapters
on gender and politics. Finally, the practical aspects of
microanalysis are discussed. This unique and thorough review of
microanalysis integrates different approaches and draws together
research literature which is often diverse and disparate. Presented
in a clear and focused style, this book will be of interest to
psychologists, social scientists and all students and researchers
in the field of communication. Communication is central to many
aspects of human life, yet it has only recently become the focus of
systematic scientific investigation within a wide variety of
academic disciplines. Communication has now become an object of
study in its own right, and can be dissected in the finest detail
with the use of recording technology (film, audiotape and
videotape). This approach has become known as 'microanalysis', and
forms the principal theme of Communication under the Microscope.
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