Brain Based Enterprises offers a unique synthesis of intelligent
thought fused with pragmatic and pithy insights on the art and
discipline of leading enterprises, where intelligence, ideas and
innovation are the currencies of Sustainable Coopetive Advantage
(SCA). From the first signs of intelligence through making axes and
fire, we now have access to unprecedented powers of creation
through the convergence of humanity and technology. Rapid and
dramatic advances in our understanding of genomics, biotechnology,
computing and robotics make it possible for us to create a better
world or destroy what we have created. The author explores both
sides of the Man-Machine dynamic so that you can choose wisely.
Expressed clearly and concisely, this book is essential reading for
busy people seeking to inform and illuminate themselves with a rich
mixture of pragmatism, inspiration and wisdom. Featuring numerous
micro case-ettes from enterprises ranging from biotechnology to
banking and bots, Brain Based Enterprises grounds the ideas for
people seeking to make the most of the Fourth Industrial
Revolution.
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