e-Business Fundamentals (Hardcover)

Contents:
1. Introduction, Paul Jackson and Peter Eckersley 2. The Business Environment for e-Commerce, Fintan Clear, Brunel University and Leslie Budd, Open University 3. e-Commerce Technology, Nandish Patel, Brunel University 4. Organisational Considerations for e-Business, Lisa Harris, Brunel University and Nelarine Cornelius, Brunel University 5. Using Marketing Databases in e-Business, Michael Collins, chartered Marketer 6. The Ethics Environment for e-Business, Laura Spence, Brunel University 7. e-Business and the Law, Dave Wadsworth, Brunel University 8. e-Commerce: A Global Overview, Geraldine Cohen, Brunel University 9. e-Government, Noah Curthoys, Brunel University Peter Eckersley and Paul Jackson, e-Government Forum, IPF

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge eBusiness
Release date:	May 2003
First published:	May 2003
Authors:	Peter Eckersley • Lisa Harris • Paul Jackson
Dimensions:	234 x 156 x 19mm (L x W x T)
Format:	Hardcover
Pages:	288
ISBN-13:	978-0-415-25594-3
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Computer communications & networking > General Books > Computing & IT > Internet > General Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	0-415-25594-5
Barcode:	9780415255943

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