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Operations Management (Paperback)
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Operations Management (Paperback)
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Presenting an integrated media and text solution to teaching
Operations Management! Take this opportunity to provide your
students with a new, innovative learning package which clearly
demonstrates the relevance of operations to everyday business
activities. Allow students to see how core operations theory is
applied in real world situations through watching bespoke videoed
case materials of interviews and processes tied to each chapter
concept. Further reinforce their understanding of key concepts and
quantitative techniques by encouraging them to interact with
animated models from the text, seamlessly linked via QR codes.
Aware that students taking their first module in Operations
Management often have little first-hand experience of a working
environment, the authors introduce all the core topics to students
in a lively and engaging manner, making OM relevant and meaningful
to students new to the subject. Starting from students'
interactions with operations management, perhaps as a customer or
part time employee, the authors guide the readers through the
management of operations, before exploring the design techniques
and the strategy of OM, thereby mirroring students' future
experiences as graduates. Packed full of case material and examples
from companies that students can easily relate to such as Domino's,
EasyJet, and Ticketmaster, this text challenges the reader to think
about real business issues and what they might encounter in their
future careers. Real life problems are also used to carefully
explain quantitative data. Links to seminal papers throughout each
chapter support and strengthen the theory discussed and encourage
readers to carry out their own research into these topics. A
unique, lively package makes this core reading for all business
students taking an introductory module in operations management.
Provided on the Online Resource Centre: For Students: Animated
diagrams from the book - accompanied by audio to help explain
concepts. Annotated library of links to footage of 'Operations in
Action'. Web-based activities. Multiple choice questions. Seminal
paper links. Downloadable Flashcard glossary. For lecturers:
Bespoke video case material consisting of interviews and processes
tied to each chapter. Broken down into 5 minute clips, these can
either be shown in relation to a chapter topic, or as a whole film
demonstrating how one company utilises many aspects of OM.
Customizable PowerPoint slides. Tutor guide. Tutorial activities.
Answers to discussion questions. Test bank.
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