Future Telco - Successful Positioning of Network Operators in the Digital Age (Hardcover, 1st ed. 2019)

This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made - to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven "levers," which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book's wealth of examples and up-to-date insights.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	August 2018
First published:	2019
Editors:	Peter Krussel
Dimensions:	235 x 155 x 31mm (L x W x T)
Format:	Hardcover
Pages:	420
Edition:	1st ed. 2019
ISBN-13:	978-3-319-77723-8
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Computing & IT > Computer communications & networking > General Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Business mathematics & systems > General Books > Business & Economics > Industry & industrial studies > Service industries > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Postal & telecommunications industries Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General Promotions
LSN:	3-319-77723-8
Barcode:	9783319777238

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