European manufacturing industries are changing fast. Amid the
pressures of globalisation, emerging markets and shifting
geographical patterns of consumption and production, competition
and collaboration need to be redefined. The book contains roadmaps
for survival in the emerging global competitive arena by and for
practitioners, as well as concrete examples and theoretical studies
across industries. New forms of cooperation are analysed which
combine intensive collaboration with high competition in networks
of excellence among suppliers, manufacturers and customers. The
success factors for such industrial networks are described in
detail, as well as their benefits and potential risks. In a
multidisciplinary approach, the book draws on parallels from other
fields and disciplines in order to explore the many facets of
competition and collaboration.
General
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