What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning
architect Frank Gehry, and the story developers at Pixar films all
have in common? Bestselling author Peter Sims found that rather
than start with a big idea or plan a whole project in advance, they
make a methodical series of little bets, learning critical
information from lots of little failures and from small but
significant wins.
Reporting on a fascinating range of research, from the psychology
of creative blocks to the influential field of design thinking,
Sims offers engaging and illuminating accounts of breakthrough
innovators at work, and a whole new way of thinking about how to
navigate uncertain situations and unleash our untapped creative
powers.
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