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Books > Business & Economics > Business & management > Business communication & presentation
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Communicating Strategy (Paperback, New Ed)
Loot Price: R1,524
Discovery Miles 15 240
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Communicating Strategy (Paperback, New Ed)
Expected to ship within 10 - 15 working days
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Generally (according to research) only 5 percent of employees
understand their organization's strategy. If only 5 percent of your
organization understand your strategy...whose strategy are the
other 95 percent implementing? Phil Jones', Communicating Strategy
is designed to help you communicate your strategy in a compelling
and effective way, and dramatically improve implementation and the
resulting outcomes. It provides a clear framework for building a
communication plan as well as practical information, techniques,
tools, tips and exercises that can be applied to explain and
deliver a complete and coherent message.There is guidance on how to
identify likely obstacles to change and how the psychology behind
your story - and the language you use - can help create change
champions; as well as details of how to use metaphor, quotations
and imagery to paint a vivid picture. The author also explores the
reasons why your organization's structure, processes and culture
may stifle your story and the steps you can take to align each of
these to the strategy. This is an exceptional book that includes
elements of organizational theory, human psychology and good,
straightforward common sense. If you believe that people will do a
better job if they understand what you are thinking and what you
want, this book is for you.
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