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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
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Coming Attractions? - Hollywood, High Tech, and the Future of Entertainment (Hardcover)
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Coming Attractions? - Hollywood, High Tech, and the Future of Entertainment (Hardcover)
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Hollywood and Silicon Valley have long been uncomfortable
bedfellows. Out of fear of pirating and lost profits, entertainment
companies have historically resisted technological changes.
Conversely, high-tech companies, more concerned with technological
progress, have largely ignored the needs of the entertainment
industry. Nevertheless, those products that we now take for
granted, such as DVDs, MP3 players, and the Internet, are all due
to the synergy of technology and entertainment. The switch to
digital and web formats for entertainment represents huge potential
market opportunities for both Hollywood and Silicon Valley. It has
opened up new possibilities for entertainment and expanded the way
content is created, distributed and consumed. Consider the
phenomenon of YouTube and its wildly popular user-created content,
or the ability to download movies and TV shows from sites such as
iTunes and watch them on your iPod or computer, anytime and
anywhere. The dual forces of consumer demand and rapidly changing
content distribution are combining in new ways to create changes
that will strike at the very foundations of the entertainment and
technology industries. Depending upon how entertainment and
technology companies respond, these changes can help them prosper
or put them out of business. Media companies will have to become
more like technology companies; and technology companies will need
to change too. Because content creation, distribution and
consumption are ever more tightly linked, Hollywood will need to
understand what's happening in Silicon Valley and vice versa;
changes in one industry will reverberate through the other. Some
companies such as AOL and Time Warner have tried and failed (at
least so far) to harness these forces, while a few companies such
as Disney, Intel, and Google have recently taken the initial steps.
But many more companies wait, afraid to change but knowing they
cannot conduct business as usual. With an insider's knowledge,
researcher and consultant, Philip Meza insightfully clarifies what
managers and investors in media and technology companies will need
to do in order to successfully navigate today's tricky environment.
Coming Attractions? Hollywood, High Tech, and the Future of
Entertainment discusses the history of the key forces driving the
relationship between entertainment and technology today and into
the future.
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