This book provides practitioners with a basic understanding of
strategy and the process of strategic management. Using academic
foundations and best practices from business life, the authors
present the most important strategy tools and how they interact.
The book gives a concise overview over the focal areas and
considerations of strategy in practice. It enables managers to
analyze and interpret business information with regard to the
underlying strategic notions. A hands-on introduction to strategic
management by leading marketing authority Philip Kotler, top
management consultancy founder Roland Berger, and strategy expert
Nils Bickhoff.
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