Practical Sitecore 8 Configuration and Strategy - A User Guide for Sitecore's Content and Marketing Capabilities (Paperback, 1st ed.)

Sitecore was recently recognized as one of the most reputable/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities. As such, marketers and end users often have a hard time coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices-taking the book beyond just the "how to" step-by-step procedures that can be found elsewhere. Practical Sitecore 8 Configuration and Strategy: Brings you up to speed on Sitecore without requiring a training class. Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end. Rounds out existing sources of documentation with strategies and best practices from real-world experience. What You'll Learn How to manage content in Sitecore How to create web forms and landing pages How to optimize the site through personalization and A/B/N testing How to use Sitecore for your marketing campaigns How to leverage analytics for custom measurement/engagement strategies How to create a robust governance plan for your Sitecore properties Who This Book Is For The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform.

General

Imprint:	Apress
Country of origin:	United States
Release date:	December 2015
First published:	2015
Authors:	Phillip Wicklund
Dimensions:	254 x 178 x 22mm (L x W x T)
Format:	Paperback
Pages:	317
Edition:	1st ed.
ISBN-13:	978-1-4842-1237-0
Categories:	Books > Computing & IT > Computer programming > General Books > Computing & IT > Computer software packages > General Books > Computing & IT > Internet > Internet languages > General Promotions
LSN:	1-4842-1237-1
Barcode:	9781484212370

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