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Ideators - Their words and voices (Hardcover)
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Ideators - Their words and voices (Hardcover)
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In an age where knowledge is so easily disseminated, the modern-day
workplace, and roles as we know them, are beginning to transform.
As ideation establishes itself as a concept, if put into action, it
could help to create and form a more transformative entrepreneurial
future generation. It will be the actions of many ideators that
will motivate and contribute to the post-pandemic economy, and this
becomes even more tangible as fewer people occupy predetermined and
fixed positions in companies. By moving from the economy of mass
production to knowledge-driven entrepreneurship, value creation is
embedded in the lifeblood of ideas in action (the 'ideation'),
combined, shared with investors, disseminated territorially, and
adapted to the conditions of individual communities. Ideators:
Their Words and Voices presents the concept of ideation and its
applications in a thorough yet accessible format, focusing on the
process of idea creation, and also presents a series of
protagonists of creativity and innovation who will reflect on their
own career changes.
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