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Entscheidungszufriedenheit - Grundidee, Theoretisches Konzept Und Empirische Befunde (German, Paperback, 2006 ed.) Loot Price: R1,870
Discovery Miles 18 700
Repayment Terms: R175 pm x 12*
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Entscheidungszufriedenheit - Grundidee, Theoretisches Konzept Und Empirische Befunde (German, Paperback, 2006 ed.): Prof Dr...

Entscheidungszufriedenheit - Grundidee, Theoretisches Konzept Und Empirische Befunde (German, Paperback, 2006 ed.)

Prof Dr Andreas Herrmann; Mark Heitmann

Series: Marken- Und Produktmanagement

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Loot Price R1,870 Discovery Miles 18 700 | Repayment Terms: R175 pm x 12*

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Mark Heitmann erklart das neue Konstrukt Entscheidungszufriedenheit und berucksichtigt gleichzeitig die direkten Effekte vom Erlebnis der Kaufentscheidung auf die Konsumzufriedenheit insgesamt. Seine Erkenntnisse uberpruft er anschliessend mit Hilfe eines Samples von 661 Consumer-Electronics-Kunden. Auf dieser Basis lasst sich das Handlungsrepertoire von Marketingmanagern erweitern und die Zufriedenheit der Kunden differenzierter als bislang beeinflussen

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Marken- Und Produktmanagement
Release date: March 2006
Foreword by: Prof Dr Andreas Herrmann
Authors: Mark Heitmann
Dimensions: 210 x 148 x 22mm (L x W x T)
Format: Paperback - Trade
Pages: 367
Edition: 2006 ed.
ISBN-13: 978-3-8350-0068-1
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8350-0068-3
Barcode: 9783835000681

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