Cases on Innovations in Educational Marketing - Transnational and Technological Strategies (Hardcover, New)

Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategize to achieve a competitive advantageous international position. Cases on Innovations in Educational Marketing: Transnational and Technological Strategies addresses the prominent issues involved in marketing these new educational approaches that are revolutionizing the entire education sector. The institutions highlighted in these cases are emerging as educational corporate entities with a bouquet of academic programs as products endeavoring to augment their presence worldwide with innovative technological and transnational strategies. This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries.

General

Imprint:	Information Science Reference
Country of origin:	United States
Series:	Advances in Educational Marketing, Administration, and Leadership
Release date:	June 2011
First published:	June 2011
Editors:	Purnendu Tripathi • Siran Mukerji
Dimensions:	280 x 216 x 22mm (L x W x T)
Format:	Hardcover
Pages:	350
Edition:	New
ISBN-13:	978-1-60960-599-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-60960-599-3
Barcode:	9781609605995

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