The New Global Marketing Reality (Hardcover, 2004 ed.)

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	October 2003
First published:	2004
Authors:	R. Brookes • R. Palmer
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Hardcover
Pages:	292
Edition:	2004 ed.
ISBN-13:	978-1-4039-0520-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4039-0520-7
Barcode:	9781403905208

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