Our relationship with ads: it's complicated
A must-read for anyone intrigued by the role and influence of
the ad world, "Seducing the Subconscious" explores the complexities
of our relationship to advertising. Robert Heath uses approaches
from experimental psychology and cognitive neuroscience to outline
his theory of the subconscious influence of advertising in its
audience's lives. In addition to looking at ads' influence on
consumers, Heath also addresses how advertising is evolving, noting
especially the ethical implications of its development. Supported
by current research, "Seducing the Subconscious" shows us just how
strange and complicated our relationship is with the ads we see
every day.
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