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Crowd-Based Business Models - Using Collective Intelligence for Market Competitiveness (Hardcover, 1st ed. 2021)
Loot Price: R4,574
Discovery Miles 45 740
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Crowd-Based Business Models - Using Collective Intelligence for Market Competitiveness (Hardcover, 1st ed. 2021)
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This book distinctively presents nine thematic discussions with
real examples of small and large companies across the geographic
destinations. Among many points of interest crowdsourcing,
crowdfunding, decision-processes, technology, leadership, consumer
behavior, crowd-based services designing, future perspectives in
the context of crowd-based business modelling, and collective
intelligence are central to the discussions in the book. This book
argues that crowd is the pivot of marketing. It fills the knowledge
gap in people-led enterprises by integrating the customer ideation
process and developing crowd-based business models to achieve
performance with purpose. This book proposes crowd-based business
strategies in the emerging markets and significantly contributes to
the existing literature.
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