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Books > Business & Economics > Business & management > Management & management techniques > Management decision making

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Give Yourself a Nudge - Helping Smart People Make Smarter Personal and Business Decisions (Paperback) Loot Price: R517
Discovery Miles 5 170
You Save: R61 (11%)
Give Yourself a Nudge - Helping Smart People Make Smarter Personal and Business Decisions (Paperback): Ralph L. Keeney

Give Yourself a Nudge - Helping Smart People Make Smarter Personal and Business Decisions (Paperback)

Ralph L. Keeney

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List price R578 Loot Price R517 Discovery Miles 5 170 You Save R61 (11%)

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The best way to improve your quality of life is through the decisions you make. This book teaches several fundamental decision-making skills, provides numerous applications and examples, and ultimately nudges you toward smarter decisions. These nudges frame more desirable decisions for you to face by identifying the objectives for your decisions and generating superior alternatives to those initially considered. All of the nudges are based on psychology and behavioral economics research and are accessible to all readers. The new concept of a decision opportunity is introduced, which involves creating a decision that you desire to face. Solving a decision opportunity improves your life, whereas resolving a decision problem only restores the quality of your life to that before the decision problem occurred. We all can improve our decision-making and reap the better quality of life that results. This book shows you how.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: April 2020
Authors: Ralph L. Keeney
Dimensions: 227 x 152 x 16mm (L x W x T)
Format: Paperback - Trade
Pages: 274
ISBN-13: 978-1-108-71562-1
Categories: Books > Social sciences > Psychology > Occupational & industrial psychology
Books > Business & Economics > Economics > General
Books > Social sciences > Psychology > Philosophy & theory of psychology > Behavioural theory (Behaviourism)
Books > Social sciences > Psychology > Cognition & cognitive psychology > General
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General
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LSN: 1-108-71562-1
Barcode: 9781108715621

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