One of the most pressing questions in neuroscience, psychology
and economics today is how does the brain generate preferences and
make choices? With a unique interdisciplinary approach, this volume
is among the first to explore the cognitive and neural mechanisms
mediating the generation of the preferences that guide choice. From
preferences determining mundane purchases, to social preferences
influencing mating choice, through to moral decisions, the authors
adopt diverse approaches to answer the question. Chapters explore
the instability of preferences and thecommon neural processes that
occur across preferences. Edited by one of the world s most
renowned cognitive neuroscientists, each chapter is authored by an
expert in the field, with a host of international
contributors.
Emphasis on common process underlying preference generation makes
material applicable to a variety of disciplines - neuroscience,
psychology, economics, law, philosophy, etc.Offers specific focus
on how preferences are generated to guide decision making,
carefully examining one aspect of the broad field of neuroeconomics
and complementing existing volumesFeatures outstanding,
international scholarship, with chapters written by an expert in
the topic area"
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