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In the Hurricane's Eye - The Troubled Prospects of Multinational Enterprises (Paperback, New edition)
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In the Hurricane's Eye - The Troubled Prospects of Multinational Enterprises (Paperback, New edition)
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The world's multinational enterprises face a spell of rough
weather, political economist Ray Vernon argues, not only from the
host countries in which they have established their subsidiaries,
but also from their home countries. Such enterprises--a few
thousand in number, including Microsoft, Toyota, IBM, Siemens,
Samsung, and others--now generate about half of the world's
industrial output and half of the world's foreign trade; so any
change in the relatively benign climate in which they have operated
over the past decade will create serious tensions in international
economic relations. The warnings of such a change are already here.
In the United States, interests such as labor are increasingly
hostile to what they see as the costs and uncertainties of an open
economy. In Europe, those who want to preserve the social safety
net and those who feel that the net must be dismantled are
increasingly at odds. In Japan, the talk of "hollowing out" takes
on a new urgency as the country's "lifetime employment" practices
are threatened and as public and private institutions are subjected
to unaccustomed stress. The tendency of multinationals in different
countries to find common cause in open markets, strong patents and
trademarks, and international technical standards has been viewed
as a loss of national sovereignty and a weakening of the
nation-state system, producing hostile reactions in home countries.
The challenge for policy makers, Vernon argues, is to bridge the
quite different regimes of the multinational enterprise and the
nation-state. Both have a major role to play, and yet must make
basic changes in their practices and policies to accommodate each
other.
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