|
Books > Computing & IT > Applications of computing > Databases > Data mining
|
Buy Now
Targeting Uplift - An Introduction to Net Scores (Paperback, 1st ed. 2019)
Loot Price: R2,677
Discovery Miles 26 770
|
|
|
Targeting Uplift - An Introduction to Net Scores (Paperback, 1st ed. 2019)
Expected to ship within 18 - 22 working days
|
This book explores all relevant aspects of net scoring, also known
as uplift modeling: a data mining approach used to analyze and
predict the effects of a given treatment on a desired target
variable for an individual observation. After discussing modern net
score modeling methods, data preparation, and the assessment of
uplift models, the book investigates software implementations and
real-world scenarios. Focusing on the application of theoretical
results and on practical issues of uplift modeling, it also
includes a dedicated chapter on software solutions in SAS, R,
Spectrum Miner, and KNIME, which compares the respective tools.
This book also presents the applications of net scoring in various
contexts, e.g. medical treatment, with a special emphasis on direct
marketing and corresponding business cases. The target audience
primarily includes data scientists, especially researchers and
practitioners in predictive modeling and scoring, mainly, but not
exclusively, in the marketing context.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
