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Customer Und Shareholder Relationship Management - Erfolgreiche Kunden- Und Aktionarsbindung in Der Praxis (German, Hardcover, 2003 ed.) Loot Price: R1,794
Discovery Miles 17 940
Repayment Terms: R168 pm x 12*
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Customer Und Shareholder Relationship Management - Erfolgreiche Kunden- Und Aktionarsbindung in Der Praxis (German, Hardcover,...

Customer Und Shareholder Relationship Management - Erfolgreiche Kunden- Und Aktionarsbindung in Der Praxis (German, Hardcover, 2003 ed.)

Rene Teichmann

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Loot Price R1,794 Discovery Miles 17 940 | Repayment Terms: R168 pm x 12*

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Dauerhafte Beziehungen zu Kunden und anderen fur das Unternehmen wichtige Interessengruppen sind Voraussetzung fur den Unternehmenserfolg. Dieses Buch bietet Grundlagen und Instrumente fur die Entwicklung und Erhaltung erfolgreicher und dauerhafter Kundenbeziehungen. Dieser Bereich wird unter dem Begriff Customer Relationship Management (CRM) zusammengefasst. CRM-Konzepte fur eine Neuausrichtung samtlicher Geschaftsprozesse auf den Kunden werden vorgestellt. Daneben werden auch die Beziehungen zu den Aktionaren behandelt (Shareholder Relationship Management). Neun Fallstudien aus teilweise weltbekannten Unternehmen zeigen die erfolgreiche Umsetzung der Konzepte und bieten dem Leser praktische Losungen."

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: October 2002
First published: October 2002
Editors: Rene Teichmann
Dimensions: 234 x 156 x 18mm (L x W x T)
Format: Hardcover
Pages: 280
Edition: 2003 ed.
ISBN-13: 978-3-540-43571-6
Languages: German
Categories: Books > Computing & IT > General theory of computing > General
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Computing & IT > Applications of computing > Databases > Data capture & analysis
Books > Computing & IT > Computer software packages > Other software packages > Enterprise software > General
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LSN: 3-540-43571-9
Barcode: 9783540435716

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