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Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
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Attitudes - Insights from the New Implicit Measures (Paperback)
Loot Price: R1,671
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Attitudes - Insights from the New Implicit Measures (Paperback)
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This book tackles a subject that has captured the imagination of
many researchers in the field: attitudes. Although the field has
always recognized that people's attitudes could be assessed in
different ways, from direct self-reports to disguised observations
of behavior, the past decade has shown several new approaches to
attitude measurement. Despite the fact that there is no monolithic
point of view with respect to implicit attitudes or measures, this
book proves informative in capturing the exciting developments that
have taken place over the past decade in the study of attitudes,
and point the way for future exploration. Although researchers in
the field have long used physiological measures, more sophisticated
approaches have now been developed that rely on brain imaging
techniques to examine evaluative processes. This book addresses all
of these new techniques, as well as the new wave of implicit
measures and the contribution they have made to understanding
attitudes and attitude change. This volume will be an essential
resource for students and researchers in social psychology with an
interest in the core topic of attitudes.
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