|
Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
The Rise and Fall of Mass Marketing (RLE Marketing) (Hardcover)
Loot Price: R4,483
Discovery Miles 44 830
|
|
|
The Rise and Fall of Mass Marketing (RLE Marketing) (Hardcover)
Series: Routledge Library Editions: Marketing
Expected to ship within 12 - 19 working days
|
This book provides new insights into the changes in interpretation
of marketing and the evolution of marketing strategies during the
twentieth century. The focus is on the development of mass
marketing in the United States and the way in which more flexible
and adaptable forms of marketing have increasingly been taking
over. This highly international volume draws contributors from the
USA, Europe and Japan, and from a variety of academic disciplines,
including marketing, economics and business history. Chapters
provide detailed analysis of the marketing of a range of products
including cars, washing machines, food retailing, Scotch whisky,
computers, financial services and wheat.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
