Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Reference & Interdisciplinary > Communication studies

Buy Now

The Toronto School of Communication Theory - Interpretations, Extensions, Applications (Hardcover, New) Loot Price: R1,803

Discovery Miles 18 030

Repayment Terms: R169 pm x 12*

Add to cart

The Toronto School of Communication Theory - Interpretations, Extensions, Applications (Hardcover, New): Rita Watson, Menahem...

The Toronto School of Communication Theory - Interpretations, Extensions, Applications (Hardcover, New)

Rita Watson, Menahem Blondheim

(sign in to rate)

Loot Price R1,803 Discovery Miles 18 030 | Repayment Terms: R169 pm x 12*

Expected to ship within 12 - 19 working days

Description
Details
Customer Reviews

While never formally recognized as a school of thought in its time, the work of a number of University of Toronto scholars over several decades - most notably Harold Adams Innis and Marshall McLuhan - formulated a number of original attempts to conceptualize communication as a phenomenon, and launched radical and innovative conjectures about its consequences. This landmark collection of essays re-assesses the existence, and re-evaluates the contribution, of the so-called Toronto School of Communication.

While the theories of Innis and McLuhan are notoriously resistant to neat encapsulation, some general themes have emerged in scholarly attempts to situate them within the discipline of communications studies that they helped to define. Three such themes - focus on the effects and consequences of communications, emphasis on communications as a process rather than as structure, and a sharp focus on the technology of communication, or the 'medium' - are the most fundamental in characterizing the unique perspective of the Toronto School. This collection not only represents a crucial step in defining the 'Toronto School, ' it also provides close analysis of the ideas of its individual members.

General

Imprint:	University of Toronto Press
Country of origin:	Canada
Release date:	November 2007
First published:	November 2007
Editors:	Rita Watson • Menahem Blondheim
Dimensions:	236 x 159 x 33mm (L x W x T)
Format:	Hardcover
Pages:	336
Edition:	New
ISBN-13:	978-0-8020-9775-0
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Promotions
LSN:	0-8020-9775-8
Barcode:	9780802097750